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KIERA SMITH-BROWN

MARKETING COMMUNICATIONS SPECIALIST

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CHOP

PEDSnet: A Pediatric Learning Health System

NEWSLETTER DESIGN & COPY

At the Children's Hospital of Philadelphia I worked within a research group that consists of over 10+ pediatric institutions. I assisted with establishing the group's monthly newsletter. I was the sole contributor and I write copy, designed the layout, and distributed the newsletter to over 200 stakeholders on a monthly basis. See an example below!

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COMCAST

During my time at Comcast I worked with the Tours & Special Events Team. I had the opportunity to assist with large events for employees in their main event space on campus, the Ralph J. Roberts Forum.


I also led tours of the Comcast Technology Center for key stakeholders, which was a great opportunity to leverage my public speaking skills! The photo to the right is from the largest event I assisted with, a screening of Dispatches from Elsewhere, over 600 employees attended. Our team was lucky enough to take a picture with some of the cast-members.

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PENN MEDICINE

SOCIAL MEDIA

At Penn Medicine I had the opportunity to create and schedule tweets and graphics for the twitter account @PennMedNews which has over 8,000 followers.

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BLOG POSTS

My duties during my internship also included occasional blog posts which were posted on the Penn Medicine newsroom. Click below for an example of one of these posts.

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JEFFERSON HEALTH

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COMPETITIVE ANALYSIS POWERPOINT

During my eight week internship at Jefferson Health, I completed a competitive analysis of Jefferson's competitors in the local healthcare market. This analysis included comparisons between Jefferson and competitor's social media, advertisements, and campaigns.

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AMERICAN BIBLE SOCIETY

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During my internship I worked for the American Bible Society's dotBible team. This link will explain exactly what that is.

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A large majority of my work consisted of compiling and organizing big data on dotBible websites. Below is a thorough explanation.

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I also did research on Churches with the word Bible in their names for possible outreach, below is an excel sheet of contact information created by me!

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Another one of my tasks was engaging audiences on the get.bible blog with articles spotlighting users of .bible domains. Below is one of my many blog posts.

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PROWL PUBLIC RELATIONS

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I worked for PRowl Public Relations for two semesters. Majority of the work I did consisted of writing, whether it be blog posts, articles, or event coverage. Here is an example of one of the articles I did while working with my team at PRowl.

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EINSTEIN HEALTHCARE NETWORK

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BLOG POSTS

A large part of my position included writing press releases and blog posts to be sent out to the entire network and posted on the Einstein website.

EVENT COVERAGE ON SOCIALS

I was also responsible for attending events that happened in the network, taking photos, and writing captions for social media posts.

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MEDIA OUTREACH

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I had the oppurtunity to conduct media outreach which included researching the proper outlets and pitching them on the story or event. Here's an example of a video I pitched to a few outlets that got picked up. 

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UPDATED RESUME

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Oprah Winfrey

"Passion is energy. Feel the power that comes from focusing on what excites you."

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